The Arbor Collective is a Venice-based brand that has built a well-deserved following with its unique blend of organic groove and technical performance.
The company had grown the board business over the years and more recently added long-boards, apparel and retail locations to their portfolio. Retailers were pushing for a solid binding program to elevate the entire product offering to support more growth.
TDA took this brief from conception all the way to a successful retail launch in very short time. Development, refinement and design continued for season 2 with the introduction of the women’s binding series.