Strike Movement is a refreshing breath of sophisticated style, functionality and comfort in the otherwise overly saturated footwear market. The Vancouver-based brand has emerged as the go-to shoe and athletic apparel for cross-fit and parkour disciples in North America.
While the company’s marketing and design were on-point and being noticed, they struggled with early growing pains of production, QC and timelines. TDA was tapped to manage the complex relationship between design, manufacturing and logistics. In the process getting timelines and product quality to achieve a reliable consistency, both ends of the business – suppliers and brand – improved their bottom line.